The High Level of Message Distribution and Brand Perception: A Case Study from Pinduoduo

With increasing number of young target customers uses social media and network, their point view about specific brands on internet become more important than past. Brand image customer relationship management a new focus for brand. Using case study, this paper proposes the between brand level messages distribution, recommendations to maximize impact distribution get in touch with customers. This examines whether high levels messaging always have positive perception hypothesis message perception. study concluded that doesn’t lead if lacks good quality products, warranty, creative content campaign attract customers, introduction rewards.